Richly lathering and skin softening, with a comforting scent of almonds blended with hints of cherry and salt, this formula has been a customer favorite for decades. In fact, it was so loved by President Eisenhower that his family brought it with them to the White House.
Good soap is one of life’s simple—but very important!—luxuries. We take bathing for granted, but it didn’t become popular in America until the mid-1800s (let’s refrain from remarking on the personal odor of our forbears). We aren’t bragging when we say that Caswell-Massey was ahead of the trend, creating superb soaps that helped people discover the health and emotional benefits of lathering up.