NIVEA is a German personal care brand that specializes in body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf.

Today millions of people around the world with different skin types trust the NIVEA brand. This is the reason why our researchers focus especially on the individuality of human skin and the different care needs derived from culture, gender and age. This has resulted in the past decades creating numerous innovative skincare products, from deodorants to sunscreen products.