With his childhood of hairdressing memories and many hours spent sweeping floors for some profit, the founder of this company (Dino Caracciolo) would naturally become a hairdresser. While running the family business, he began to develop allergies from barber cosmetics, so he opted to try to solve the problem by developing this great line of essential personal care items that were natural, soft and seemed to solve his problems and problems with which many others could identify.